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If not Now, When?

Sunday, 27 December, 2015 - 12:46 pm

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Press Release: Chabad of Maple Announces
“If Not Now, When?” Year-End Fundraising Campaign

“If I am not for me, who is for me; and if I am (only) for myself, what am I. And if not now, when?” – Hillel, Ethics of the Fathers, 1:14

Vaughan, ON (December 27, 2015) — Based in Maple, Ontario, Chabad of Maple will be hosting a very exciting year-end fundraising campaign—“If Not Now, When?” which will kick off this Monday December 28th at noon EST, and will continue for only 36 hours until Tuesday December 29th at midnight, EST. 

 "Tzedakah (charity) is equal to all the other commandments combined." This meaningful fundraising campaign will provide community members with 36 hours of tremendous opportunity to support the influential and far-reaching work that Chabad of Maple provides to the community at large.

As Hillel quoted above, “If not now, when?” Now is the time for the Jewish community to unite efforts to strengthen our local community, to build a bright future and to preserve meaningful traditions. There has never been a better time than “now” to support the efforts of local Chabad leaders. During this campaign, for every $1 that is donated, Chabad of Maple will receive an additional $2, therefore, all donations will effectively triple in value. Essentially, your $100 charitable donation will be tripled and will translate into $300 for Chabad of Maple! Of course, no donation is too small and each one, appreciated.


The goal of Chabad of Maple is to raise $21,000 in the campaign’s 36 hours to help close the gap in their 2015 budget and start 2016 on the right foot. Funds raised will help the shul continue their tireless dedication and work in the community, including to their rich Hebrew school program—Chabad Maple Aleph Champ Hebrew School which takes place on Tuesdays at the Lebovic Jewish Community Centre (, interactive classes for all ages, exciting Holiday parties, fun and engaging children’s programs, inspiring Shabbat services and Chesed (kindness) projects, such as Kids for Kindness ( Kids for Kindness is a unique program developed by Chabad of Maple, which brings children together with seniors in weekly group activities like crafts, baking and games. Seniors can share their experience and stories with children who then can develop a lifelong love of volunteering.

Chabad of Maple Shul is led by Rabbi Chezky and Shaina Deren. The congregation maintains the goal of serving the entire family, including every single member of the larger Jewish Family. The shul’s mission is to promote, teach and advance the teachings of the Jewish faith as illuminated by the teachings of Chabad Chassidut, primarily the underlying principles of love, kindness and compassion for others. It is their mission to address the individual needs of every member of the community physically, emotionally and spiritually through love and compassion. They pay particular attention to their children, seniors and those who are vulnerable and in need of kindness. 

For more information about Chabad of Maple’s “If Not Now, When?” year-end fundraising campaign and to learn about how you can make a difference, visit after noon on Monday December 28 but before midnight on Tuesday!

Lisa Cantkier, BA, BEd, CHN, is a holistic nutritionist, writer and editor based in the Greater Toronto Area.  

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